VisionPlus India

stores with specific questions and expectations. They are not only looking for a product, but for clarity on what will work best for their daily lives. This is changing the role of the optician quite significantly. The interaction is becoming more of a consultation rather than a transaction. Opticians are spending more time understanding lifestyle needs, explaining options, and guiding customers towards the right solution. For opticians, this is a positive shift. It allows them to build stronger relationships and differentiate themselves through service, not just price. VP: ZEISS ClearMind introduces cognitive ease alongside clarity and comfort. How does this redefine what premium lenses should deliver? CH: ZEISS ClearMind represents an important step forward in how we define premium lenses. Traditionally, lenses have focused on clarity and physical comfort. With ClearMind, we are introducing the concept of cognitive ease, which refers to how effortlessly the brain processes visual information. When vision is not fully optimised, the brain works harder to compensate, which can lead to fatigue and reduced focus. ClearMind lenses are designed to OPTICIANS ARE SPENDING MORE TIME UNDERSTANDING LIFESTYLE NEEDS, EXPLAINING OPTIONS, AND GUIDING CUSTOMERS TOWARDS THE RIGHT SOLUTION becoming more aware of how vision impacts productivity, well-being, and fatigue. This is driving demand for lenses that can seamlessly adapt to modern, multi-tasking lifestyles while ensuring consistent clarity and comfort. VP: In India, consumer attitudes towards eye care are clearly shifting. How is this change influencing the way opticians engage with their customers? Boris Dejonckheere: Consumers today are more informed and come into BORIS DEJONCKHEERE, VP GLOBAL SALES OPERATIONS (EMERGING MARKETS) ZEISS VISION CARE 31 VISION PLUS INDIA EDITION