VisionPlus India

VISUCORE 500, the focus is on ensuring accurate and efficient eye testing. When the measurement is right, it creates a strong foundation for delivering the correct visual solution. ZEISS VISUFIT 1000 complements this by improving the consultation experience. It allows customers to better understand how frames fit and how lenses are positioned, making the process more visual and interactive. Together, these tools help simplify complex decisions. When customers can see and understand what is being recommended, it builds confidence in both the product and the optician. VP: With rising awareness around visual fatigue, particularly among those aged 35+, how does ZEISS ClearMind address these concerns across lens categories? CH: Visual fatigue has become a growing concern, especially for individuals minimise this effort, enabling a more natural and relaxed visual experience. In that sense, premium lenses are no longer only about sharper vision. They are about enhancing overall visual well- being and helping people feel less strained and more focused throughout their day. VP: As opticians take on a more consultative role, how critical are partnerships in enabling more personalised, value-driven solutions? BD: Partnerships are absolutely critical in this transition. When the role of the optician evolves, the level of support they require also increases. It is not just about supplying products, but about enabling them with the right knowledge, tools, and confidence to guide customers effectively. At ZEISS, we focus on working closely with our partners to understand their day-to-day challenges and support them with practical solutions. This includes training, product understanding, and ongoing engagement. When opticians feel supported, they are better equipped to have meaningful conversations with customers. This ultimately leads to more personalised solutions and stronger long- term relationships. VP: ZEISS NeurOptix and Intelligence Augmented Design are key to ClearMind lenses. How do these innovations enhance the everyday visual experience? CH: ZEISS NeurOptix and Intelligence Augmented Design are central to how ClearMind lenses deliver this new level of visual experience. NeurOptix is based on our understanding of the connection between the eye and the brain, and how visual signals are processed. By optimising this interaction, the lenses help reduce unnecessary cognitive effort. At the same time, Intelligence Augmented Design uses advanced data and modelling to create lenses that are highly refined and aligned with real-world visual behaviour. This allows for better focus, smoother transitions, and improved contrast across different viewing conditions. Together, these innovations ensure that vision feels more intuitive and effortless. VP: How are solutions like ZEISS VISUCORE 500 and ZEISS VISUFIT 1000 helping improve accuracy and build consumer trust? BD: Technology plays a key role in bringing consistency and precision into the customer journey. With ZEISS CHARLOTTE HAMEL, VICE PRESIDENT – HEAD OF GLOBAL BRAND MANAGEMENT, ZEISS VISION, FRANCE 32 VISION PLUS INDIA EDITION