VisionPlus India

INTERVIEW A dual perspective from Charlotte Hamel and Boris Dejonckheere of ZEISS Vision Care I n conversation with VisionPlus, ZEISS leaders Charlotte Hamel and Boris Dejonckheere discuss innovation, evolving consumer behaviour and partnerships shaping vision care. VisionPlus: Lenses today go beyond basic correction. From a global perspective, how are visual needs evolving in increasingly complex, multi-tasking lifestyles? THENEW VISION EQUATION Charlotte Hamel: Visual needs today are evolving in line with how we live and work. Our lifestyles are more dynamic and screen- intensive, requiring constant shifts across distances and environments. As a result, vision care is no longer just about correcting eyesight. Globally, there is a clear shift from standardised solutions to more personalised and need-based approaches. Consumers are also CHARLOTTE HAMEL, VICE PRESIDENT – HEAD OF GLOBAL BRAND MANAGEMENT, ZEISS VISION, FRANCE 30 VISION PLUS INDIA EDITION