pp-arabia-2026-jul-sep

by Kyoto's legendary Kinkaku-ji, reimagined in the heart of the Dubai desert. Through thirteen exceptional creations, we celebrate the meeting of Japanese artistry, Middle Eastern olfactive heritage and Takasago's exclusive technologies. More than a collection, it is an immersive journey into our vision of the future of fragrance. PP: WHY DID YOU CHOOSE THE GOLDEN PAVILION AND THE PHOENIX AS THIS YEAR'S INSPIRATION? SE: The Golden Pavilion embodies beauty, harmony and craftsmanship, while the Phoenix symbolises resilience, transformation and renewal. Together, they perfectly express Takasago's philosophy: respecting heritage while constantly reinventing creation. After the success of our Red Sun Collection last year, this new chapter reflects our desire to elevate creativity even further and celebrate the extraordinary energy of the Middle East. PP: THIS YEAR ALSO MARKS THE OPENING OF YOUR NEW DUBAI CREATIVE CENTRE. WHY IS THIS SUCH AN IMPORTANT MILESTONE? Bassel Kouchacji: Dubai has become one of the world's most exciting fragrance capitals. Opening our new Creative Centre allows us to work “Dubai has become one of the world's most exciting fragrance capitals” ❚ BASSEL KOUCHACJI, MANAGING DIRECTOR FRAGRANCE MIDDLE EAST, TAKASAGO ❚ SYLVAIN EYRAUD, VP FINE FRAGRANCE EUROPE SALES & GLOBAL MARKETING AND COMMUNICATION, TAKASAGO P A R F U M P L U S 17