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even closer with our regional partners while strengthening the creative bridge between Dubai, Paris and Japan. It reflects our long-term commitment to the region and our ambition to co-create fragrances that are globally inspiring while remaining deeply connected to local culture and consumers. PP: TAKASAGO HAS OVER A CENTURY OF HISTORY. WHAT CONTINUES TO MAKE THE COMPANY UNIQUE TODAY? SE: Founded in Tokyo in 1920, Takasago has always blended Japanese aesthetics, scientific excellence and entrepreneurial spirit. Today, we are a House of Creativity, where more than fifty perfumers craft fragrances for many of the world's leading brands. We are also a House of Green, pioneering sustainable chemistry, a House of Performance, developing exclusive captives that enhance longevity and diffusion, and a House of Emotions, drawing on more than forty years of neuroscience to transform fragrance into memorable emotional experiences. PP: HOW IS THE MIDDLE EAST INFLUENCING GLOBAL PERFUMERY TODAY? BK: The Middle East is far more than a fast- growing market. It is one of perfumery's greatest sources of inspiration. Fragrance is part of everyday life, identity and culture. Consumers embrace bold creativity while preserving centuries-old traditions around oud, incense and layering. Today, the region is not simply following global trends; it is actively shaping them. PP: WITHOUT REVEALING TOO MUCH, WHAT MAKES THIS YEAR'S COLLECTION SPECIAL? SE: Each fragrance begins with an iconic Middle Eastern ingredient or accord before taking an unexpected turn through treasures from our Asian palette and our proprietary captives. The result is a collection built on contrasts, exceptional performance and emotional impact. At its heart stands Tears of the Phoenix, an extraordinary collective creation signed by all our Paris perfumers. Born from the flames of Hinoki, Japan's sacred wood, it embodies the spirit of the Phoenix itself - a symbol of rebirth, creative unity and the ultimate expression of our House. “Born from the flames of Hinoki. Japan's sacred wood, it embodies the spirit of the Phoenix itself….” P A R F U M P L U S 18