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Let’s Talk Scents From the Golden Pavilion to the future of fragrance, Takasago brings Japanese artistry, Middle Eastern heritage and innovation together in Dubai TAKASAGO RISESIN DUBAI: ANEW CHAPTERIN PERFUMERY AS BEAUTYWORLD MIDDLE East approaches, Takasago is preparing to unveil more than a new fragrance collection. Inspired by Kyoto’s iconic Golden Pavilion and the symbolism of the Phoenix, the company’s presence in Dubai marks a new chapter in its century-long journey through perfumery. At the heart of this story is a growing commitment to the Middle East, strengthened by the opening of its new Dubai Creative Centre. In this exclusive conversation with ParfumPlus, Sylvain Eyraud, VP Fine Fragrance Europe Sales & Global Marketing and Communication, Takasago, and Bassel Kouchacji, Managing Director Fragrance Middle East, Takasago, share the inspiration behind the Golden Pavilion, the evolving influence of the Middle East on global fragrance culture, and Takasago’s vision for the future of perfumery. PARFUMPLUS: BEAUTYWORLD MIDDLE EAST IS JUST AROUND THE CORNER. WHAT CAN VISITORS EXPECT FROM TAKASAGO THIS YEAR? Sylvain Eyraud: Beautyworld Middle East is much more than a trade show. It is where the future of perfumery comes to life. This year, we invite visitors into our Golden Pavilion, inspired P A R F U M P L U S 16