vp-india-2026-sep-oct

MEGHANA MANAY - COO, S.R.GOPAL RAO OPTICIANS & OPTOMETRISTS “WHAT WE’VE GOT RIGHT IS MAKING EYEWEAR EXCITING. IT HAS EVOLVED FROM BEING PRIMARILY FUNCTIONAL TO BECOMING AN EXPRESSION OF FASHION, STYLE AND PERSONALITY. PEOPLE EMBRACE THEIR GLASSES, BUILD COLLECTIONS AND LOVE HOW THEIR PERSONALITY CHANGES WITH EACH PAIR. ALONGSIDE THIS, INNOVATION IN DESIGN, COLOUR, MATERIALS, LENSES AND CONTACT LENSES HAS BEEN TREMENDOUS. TECHNOLOGY AND CRAFTSMANSHIP NOW COEXIST BEAUTIFULLY, ENABLING SOPHISTICATED VISION SOLUTIONS AND PERSONALISED, BESPOKE EYEWEAR. WHAT WE’VE GOTTEN WRONG IS TREATING EYEWEAR TOO MUCH LIKE A COMMODITY — PRIORITISING PRICE, CONVENIENCE, TRENDS, VOLUMES AND RAPID EXPANSION AT THE EXPENSE OF GOOD OPTOMETRY AND ACCURATE DISPENSING. A SPECTACLE MAY BE WORN EVERY WAKING HOUR. ACCESSIBILITY AND REVENUE MATTER, BUT NEVER AT THE COST OF EXPERTISE, ACCURACY AND QUALITY.” SAMRAT ARORA, DIRECTOR, OPTTICA VENETA MILANO BY ARORA OPTICAL “HAVING SPENT NEARLY 25 YEARS IN EYEWEAR, I’VE WITNESSED IT EVOLVE FROM A FUNCTIONAL NECESSITY INTO AN EXPRESSION OF INDIVIDUALITY, FASHION AND LIFESTYLE. WE’VE GOT IT RIGHT BY BRINGING TOGETHER TECHNOLOGY, DESIGN, CRAFTSMANSHIP AND BETTER VISION. WHAT WE MUST RETHINK IS MAKING EYEWEAR TOO TRANSACTIONAL. FOR ME, THIS BUSINESS HAS ALWAYS BEEN ABOUT UNDERSTANDING THE PERSON BEHIND THE PRESCRIPTION. THE NEXT 25 YEARS SHOULD EMBRACE INNOVATION WITHOUT LOSING THAT HUMAN CONNECTION—BECAUSE TECHNOLOGY MAY TRANSFORM EYEWEAR, BUT TRUST WILL ALWAYS DEFINE THE EXPERIENCE.” MUKESH MORADIA, OWNER, PRAMUKH OPTICALS “OVER THE PAST 25 YEARS, EYEWEAR HAS EVOLVED FROM VISION CORRECTION INTO A POWERFUL BLEND OF VISION, FASHION, TECHNOLOGY AND IDENTITY. WE HAVE GOT INNOVATION, DESIGN AND CONSUMER CHOICE RIGHT. BUT WE MUST NOT LOSE THE VALUE OF THE OPTICAL PROFESSIONAL—THE EXPERTISE, PERSONAL SERVICE AND TRUST BEHIND A GREAT EYEWEAR EXPERIENCE. LOOKING AHEAD, THE INDUSTRY SHOULD MOVE BEYOND VOLUME AND CONSTANT TRENDS, FOCUSING INSTEAD ON QUALITY, AUTHENTICITY, RESPONSIBLE INNOVATION AND CONSUMER EDUCATION. THE FUTURE IS ABOUT CREATING BETTER PRODUCTS, EXPERIENCES AND VALUE.” 61 VISION PLUS INDIA EDITION