vp-india-2026-sep-oct

FIVE STEPS TO SOMETHING NEW At the heart of Yuichi Toyama’s creative process are five words: Look. Think. Draw. Make. Break. They describe a process that begins with observation and ends with questioning the answer. It starts with looking. Toyama observes eyewear, people, proportions and materials. The frames have an almost architectural quality, but there is warmth within that structure. Every element appears to have a reason for being there. This is where the brand’s idea of ‘new made-in- Japan’ quality comes into focus: a meeting point between traditional craft and contemporary design. Looking becomes a way of understanding. Then comes thinking: asking what has already been done and considering how a familiar idea might be approached differently. Drawing gives those thoughts form. Making brings them into the physical world. And then comes breaking. To break is to challenge the solution that has already been found. It means asking whether a frame can be lighter, cleaner, more unexpected or more expressive. It is a refusal to become too comfortable with the first answer. THE BEAUTY OF STRUCTURE There is an elegance in the way YUICHI TOYAMA treats construction. Rather than hiding the mechanics of a frame, the brand often allows structure to become part of its identity. Lines intersect. Shapes overlap. Bridges and temples create visual rhythm. Colours are used AT THE HEART OF YUICHI TOYAMA’S CREATIVE PROCESS ARE FIVE WORDS: LOOK. THINK. DRAW. MAKE. BREAK 37 VISION PLUS INDIA EDITION