vp-india-2026-sep-oct

INDEPENDENT EYEWEAR Japanese craftsmanship meets bold design, creating refined eyewear with individuality THEARTOFTHE UNEXPECTED Y UICHI TOYAMA. makes a quieter kind of statement. Its frames do not depend on excess to make an impression. Their character emerges through the tension between line and volume, the meeting of traditional craftsmanship and contemporary form, and details that reveal themselves with time. Behind the name is Yuichi Toyama, a designer shaped by a deep understanding of eyewear and an instinct to question what came before. His approach draws on a distinctly Japanese appreciation of proportion, precision and simplicity, while leaving room for contrast and experimentation. The result is eyewear that feels familiar, yet never quite expected. Simple, but never ordinary. That balance has become the signature of YUICHI TOYAMA. WHERE TRADITION MEETS TOMORROW Japan has a long history of turning everyday objects into expressions of refinement. For Yuichi Toyama, that relationship with craftsmanship is an important part of his approach to eyewear. His work draws from the history of the frame while looking towards its future, bringing established skills together with contemporary design. The philosophy is not about preserving tradition. It is about knowing when to respect it—and when to move beyond it. Classical references are stripped back and reconstructed. Familiar shapes are given new proportions. Structural elements become part of the visual language rather than being hidden away. 36 VISION PLUS INDIA EDITION