vp-india-2026-sep-oct

recycling and upcycling, as well as reducing waste. Nina Mûr says its made-to-order model helps avoid dead stock and supports a more responsible approach to consumption. Nina Mûr takes a wider view, looking at how much is produced, where it is made and how the product reaches the customer. WHERE ART MEETS EYEWEAR Nina Mûr's design language extends beyond traditional eyewear references. The brand draws inspiration from art, architecture, fashion and design, with early collections influenced by movements including Memphis, Cubism and deconstructivist architecture. That influence can be seen in the way the frames use shape and colour. The designs can be playful, sculptural or understated, but quality checks are largely carried out by hand. This combination of technology and manual work is central to the brand. CNC cutting provides accuracy, while hand finishing gives each frame its final character. Nina Mûr describes this approach as Neo Craftsmanship: the precision associated with modern production combined with the flexibility of a smaller workshop. A SLOW APPROACH Nina Mûr was born from the principles of slow fashion. Its production is based on controlled quantities, made- to-order manufacturing and an effort to avoid unnecessary stock. The brand's sustainability policy extends beyond materials. It includes local production, European components, responsible use of resources, DESIGN CODES NATURAL MATERIALS Finnish birch forms the basis of the brand's wooden frames, bringing lightness, flexibility and a natural finish. MADE IN MADRID The frames are designed and produced in the brand's Madrid workshop, with much of the process completed by hand. MADE TO ORDER Nina Mûr can produce individual pairs rather than relying on mass production and large stocks. PERSONAL CHOICE Customers can select the shape, colour and additional details of their frames. ART AND DESIGN Architecture, fashion and art influence the brand's collections and collaborations. there is always a clear interest in form. The brand also works with artists, designers and museums, bringing different creative disciplines into its eyewear projects. This gives Nina Mûr a position somewhere between eyewear and design. Its frames are made to be worn every day, but they also carry the qualities of objects created with an eye for proportion, material and detail. Nina Mûr is not trying to make wooden eyewear simply for the sake of being different. It is exploring what happens when natural materials, careful craftsmanship and personal choice are given equal importance. The result is eyewear made not for everyone, but for someone. 30 VISION PLUS INDIA EDITION