ParfumPlus

”The beginning was built on the belief that an honest fragrance will find its people.“ PP: FROM A SINGLE STORE TO AN INTERNATIONAL BRAND, WHAT MOMENTS DEFINED AHMED AL MAGHRIBI PERFUMES? KA: The beginning was built on the belief that an honest fragrance will find its people. What we did not anticipate was how quickly people would find us. The milestone I return to most is not a number. It is the moment customers told us our fragrances had become part of their daily rituals, their mornings, their celebrations, their gifts to the people they love. That intimacy cannot be manufactured. It is earned slowly and kept carefully. Expanding digitally has also been defined. The world shifted, and we chose to meet our audience wherever they are without reducing the quality of their experience. PP: YOUR CREATIONS DRAW FROM ARABIAN HERITAGE. HOW DO YOU BALANCE AUTHENTICITY WITH MODERN APPEAL? KA: Authenticity is not a limitation; it is a compass. We are not recreating the past; we are continuing a conversation that has been unfolding for centuries. The great Arabian fragrances were always bold and deeply personal. That boldness is precisely what today's global consumer is hungry for. There is a growing fatigue with the safe and the generic. Our approach is to honour the soul of a tradition while allowing the form to breathe and evolve. The result is something a grandfather would recognise, and a young professional would reach for without hesitation. ❚ KAFEEL AHMED, FOUNDER AND CHAIRMAN , AHMED AL MAGHRIBI PERFUMES P A R F U M P L U S 55