ParfumPlus

Let's Talk Scents IN CONVERSATION WITH ParfumPlus, Kafeel Ahmed, Founder and Chairman of Ahmed Al Maghribi Perfumes, reflects on building a globally recognised fragrance house rooted in Arabian heritage. From his Mumbai beginnings to international growth, he shares insights on authenticity, craftsmanship and creating scents that resonate across cultures and generations. PARFUMPLUS: YOU BEGAN YOUR JOURNEY IN MUMBAI, INDIA & BUILT A GLOBAL FRAGRANCE HOUSE. HOW HAS THAT SHAPED YOUR PHILOSOPHY TODAY? Kafeel Ahmed: Mumbai shaped who I am before it shaped anything I built. Growing up there, I was always drawn to creativity, to art, to craft, to the question of how something beautiful comes into being. That curiosity never left me. When I arrived in the Arab world and encountered its extraordinary fragrance culture, something clicked. The richness of oud, the depth of tradition, the way scent functions here as identity and ceremony it spoke to everything I had always been drawn to. Building Ahmed Al Maghribi was the natural meeting point of that creative instinct and the heritage I had come to love deeply. That foundation still guides every decision. We innovate because I have always been restless about craft. We honour tradition because it deserves nothing less. CONTINUINGA LEGACYOFSCENT ACROSSCULTURES Founder and Chairman of Ahmed Al Maghribi Perfumes, Kafeel Ahmed, on heritage, craft and global fragrance vision P A R F U M P L U S 54