ParfumPlus Arabia

P A R F U M P L U S 18 FRAGRANCE HOUSEIBERCHEM TOPERFUME THESPAINPAVILION ATDUBAI EXPO On the occasion of the Expo 2020 Dubai, fragrance house Iberchemwill create an olfactory experience for the Spain Pavilion. It is the first time that the country integrates scent into the design of the pavilion True Essence USING THEIR SENSE of smell, visitors will have the opportunity to discover all the richness the country has to offer: from the dense forests of the north, the vineyards of La Rioja, the Mediterranean coast of the East, or the Arabic heritage of Andalusia. The olfactory experience created by Iberchem is meant to highlight some of the most characteristic scents of Spain. Each fragrance created by the perfumers of Iberchem embraces in its own way the country’s natural, cultural and historical attributes. The fragrances will be presented to the public using state of the art fragrance technologies. Iberchem has worked with different companies specialized in scent diffusion to create unique interactive experiences. From powerful systems used in some of the world’s largest airports to custom made devices patented exclusively for the occasion, visitors will have the opportunity to enjoy the fragrances in new and creative ways.