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SAFILO GROUP AND UNDER ARMOUR ANNOUNCE EYEWEAR PARTNERSHIP THROUGH 2031 Safilo Group and Under Armour have renewed their global licensing agreement for Under Armour-branded eyewear until 2031. The partnership, initially established in 2020, focuses on delivering lightweight, versatile sunwear and prescription eyewear designed to enhance comfort, fit, and performance for athletes and consumers. Vladimiro Baldin of Safilo highlighted the shared commitment to innovation and quality, emphasising the alignment of their strategies. Yassine Saidi of Under Armour expressed enthusiasm for the collaboration, praising Safilo's leadership in eyewear design and technology. ESSILORLUXOTTICA ACQUIRES AI-DRIVEN TECH STARTUP EssilorLuxottica has acquired French AI startup Pulse Audition, specialising in noise reduction and voice enhancement technologies for people with hearing impairments. By integrating Pulse Audition’s expertise in AI software, embedded AI, and audio signal processing, EssilorLuxottica aims to enhance its hardware and software offerings, aligning with its long-term strategy in hearing solutions. This move builds on the 2023 acquisition of Nuance Hearing and underscores the company’s focus on AI and big data to advance hearing technologies. CEO Francesco Milleri and Deputy CEO Paul du Saillant emphasised the acquisition’s alignment with their goals and commitment to innovation in underserved markets. SILMO ISTANBUL 2024: THE DYNAMIC CROSSROADS OF THE OPTICAL WORLD! SILMO Istanbul is strengthening its position as the preferred platform for the optical industry, asserting its influence in Turkey and the regions of Eastern Europe, Central Asia, the Middle East, and North Africa. More than 850 exhibitors and brands from Turkey and abroad showcased their expertise and innovations. Over four dynamic days, marked by fruitful exchanges and a friendly atmosphere, SILMO Istanbul attracted 12,046 visitors, 80% of them from Turkey and 20% from 87 different countries. This event reflects the vitality of the sector and offers a diverse range of products and services tailored to the needs of a constantly evolving market, confirming its role as a major meeting place for the industry. TOPPOSTSON VISIONPLUSMAG.COM BLOGSPOT 42 VISION PLUS SE ASIA EDITION