VisionPlus Se Asia

From power-check comparisons in school corridors to Instagrammable coloured lenses, eyewear is becoming a symbol of personality, confidence, and even status. Corrective eyewear is no longer a reluctant purchase but a self-expression tool. This opens the door to curated styling consultations, colourful frame choices, limited-edition collections, and even fashion collaborations targeting tweens and teens. PREVENTIVE POWER Today’s urban Indian parent is more alert to signs of visual strain. Squinting, eye rubbing, reluctance to read, or poor performance in school are now triggers for concern. This rising awareness must be met with structured guidance from opticians and eye-care professionals. Optical retailers are now central players in community awareness. From eye screening camps tied to school calendars to annual check-up reminders synced with academic results, opticians can create systems that promote preventive care. Moreover, practices that collaborate with paediatricians, schools, and NGOs can cement their place as trusted partners in child healthcare, not just vendors of glasses. TECH TO THE RESCUE Ironically, while screens have helped cause the myopia spike, technology is also driving its control. The Indian market is now embracing: • Myopia control lenses with defocus technology (like DIMS lenses) • Low-dose atropine eye drops, often prescribed for slowing the progression • Blue-light filters and accommodative support lenses • Smart contact lenses and AI-enabled tracking apps for screen time and visual habits 25 VISION PLUS SE ASIA EDITION