VisionPlus Se Asia

JB: VisionPlus EXPO is not just an exhibition, it is a platform that we are developing to give the optical trade a holistic experience - get updated on the latest in eyewear, eyecare, equipment, technology and of course recognition - all under one roof. With the maiden edition in 2021, we set out on this journey to strengthen this platform. The success of 2022 is proof that we are in the right direction so 2023 is only going to be bigger! Of course the destination is Dubai so the ease of access from the neighboring countries and the state-of- the-art infrastructure will continue. For exhibitors and visitors - let me tell you that the show is only going to grow bigger and better in every sense. We are already in talks with some of the big names of the industries - this implies that the line-up of brands that will be on display is going to be on an even larger scale. The maiden edition of VisionPlus EXPO established Dubai as a new destination for eyewear shows. It was among the few successful trade shows for the optical industry, attracting more than 2,500 buyers - of which 1500+ were international. This year the plan is to build on the success of the last edition and give all the participants a bigger show and even better experience with the third edition of the VisionPlus EXPO. VP: What can participants expect? JB: VisionPlus EXPO 2022 would give the optical trade community a chance to capitalise on Dubai’s unbeatable centralised location, world-class infrastructure, and the influx of business and leisure travelers. This opportunity to be a procurement hub for an international audience will further strengthen the position of Dubai as a destination to reinvent all businesses including the optical trade. We also have bigger promotion plans in place - some fantastic offers that will give the exhibiting brands a chance to leverage our extensive readership to showcase their offerings to the audience that matters. We are aiming for a bigger attendance from the regional markets, extending to the entire Middle East & Africa region, and South Asian markets including the Indian subcontinent going up to Singapore and Malaysia. VP: Tell us a little about the knowledge sharing at the 2023 edition… JB: Besides the business aspect, VP Academy — a CME accredited knowledge sharing platform that would be hosted at the exhibition. Like every year, we will bring the experts from the trade to talk about the trending topics in the industry. THIS OPPORTUNITY TO BE A PROCUREMENT HUB FOR AN INTERNATIONAL AUDIENCE WILL FURTHER STRENGTHEN THE POSITION OF DUBAI AS A DESTINATION TO REINVENT ALL BUSINESSES INCLUDING THE OPTICAL TRADE 12 VISION PLUS SE ASIA EDITION