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DITA RELEASES $1,200 LIMITED- EDITION FRAME Luxury eyewear brand Dita has released a new limited- edition frame, the Raketo. The new frame is inspired by the awe of aviation, featuring a dual lens construction with an inlaid tinted front shield and rear offset drill-mounted sun lenses. According to the brand, the technical complexity expresses Dita’s design and engineering capabilities. Priced at $1,200 and made in Japan, it comes in three colors: Cyber Smoke, Ink Swirl and Blue Swirl. Raketo’s implementation of color play can be seen from every angle — down to the colored enamel inlay found within the temples. “The Raketo is the world’s first double-rimmed, shielded rimless frame,” Cho said. MARKET MOMENTS: VON DUTCH DROPS EYEWEAR COLLECTION The rebooted Von Dutch brand is furthering its upscaling mission by debuting its first eyewear collection. Capitalizing on a return to the ‘90s and the Y2K aesthetic that marked the brand’s fortune in the early 2000s, Von Dutch is expanding its categories with a nine-style lineup of sunglasses for a total of 30 pieces. “This line celebrates favorite eyewear styles from iconic decades in fashion but with a high-end twist and they perfectly represent the new Von Dutch Paris line that we are excited to showcase worldwide.” said Earl Pickens, artistic director for Von Dutch Paris. The collection includes vintage-looking squarish and chunky frames, as well as metal aviator styles adorned with the brand’s eagle wings logo and pastel acetate sunglasses. THE FIRST CHATGPTENABLED SMARTEYEWEAR LINE Innovative Eyewear is making its play to be that industry trendsetter. The company recently announced the release of the first ChatGPT-enabled smart eyewear. Innovative Eyewear, which develops and retails smart eyewear under the Eddie Bauer, Lucyd, and Nautica brands. The Company believes its new designs and upgrade to the global smart eyewear market can improve the daily lives of people around the world. Lucyd glasses not only empower consumers to listen to music, take and make calls, and use voice assistants to perform tasks, but they can instantly help individuals tap into ChatGPT's powerful AI, enabling them to ask ChatGPT just about anything and receive spoken answers. TOPPOSTSON VISIONPLUSMAG.COM BLOGSPOT 44 VISION PLUS SE ASIA EDITION