VisionPlus Se Asia

CELEBS AND ZEGNA There’s a string of celebrities who swear by gorgeously designed Zegna suits and accessories. Their list of brand ambassadors itself is testimony to the personality that embodies brand Zegna. The list includes the likes of Adrien Brody, Ryan Burns, Sam Riley, Jamie Dornan, Robert DeNiro, Alexander Skarsgård, Javier Bardem, Mahershala Ali and Michele Morrone. The present face, Kieran Culkin, continues the custom. Becoming a Zegna ambassador, Culkin joins the brand’s 232 Community, named after the road crossing the Oasi Zegna headquarters in Trivero, a 90-minute drive from Milan. It includes musician Marracash, actor Isaac Hempstead-Wright, artist and choreographer Yagamoto, as well as soccer coach José Mourinho. openings of the first owned boutique in Paris in 1980, followed by Milan in 1985. In 1991 Zegna became the first luxury label to open a store in China. Apart from its own label, Zegna also produces suits for other crowning competitors such as Gucci, Yves Saint Laurent and Tom Ford. THE ZEGNA UMBRELLA Their expansion beyond clothes happened much earlier, in 1979, with their foray into leather accessories, from small leather goods to shoes. 1993 saw the launch of Zegna’s first fragrance and of ‘The Elegance Unseen’ campaign. In 1998, the company launched EZ by Zegna, the menswear collection brand for young fashion conscious Japanese consumers between 20 and 30 years of age, while the Zegna Sport line was launched in 1999. In December 2000, Fondazione Zegna was established with an aim to translate the values of the Zegna Family and the Group into a series of international initiatives. Expanding further, it launched another trademark fragrance, Essenza di Zegna in 2003. Next, in 2005 the brand launched its eyewear and optical frames collection with De Rigo, known for their distribution portfolio of high-end glasses. Another milestone was achieved in the year 2010, when ZegnArt was launched, an independent commitment focused on international collaboration in the field of visual arts. 17 VISION PLUS SE ASIA EDITION