VisionPlus Se Asia

pandemic. These changes, emphasized mostly from the industry perspective, showed how important it was to focus on classicism. In difficult times, times of hardship, turmoil, and uncertainty in the world, keeping up with trends is not a priority. Fashion trends almost become background noise to everything that is happening and although they can be a useful distraction from things we do not want to face, they are far from important. However, choosing eyewear is frequently a necessity. No matter what is happening globally - in the world, or personally – in our lives, we need optical frames. Here lies the complexity of the eyewear industry: it is situated between the essential and the complementary. The eyewear industry has to have the core offer, a classic one that never goes out of style and a more short-lived, modern one that will last a season. The past two years, during the pandemic and in this period that we can hopefully call “after the pandemic,” a lot has happened in consumers’ lives. For a moment in time, the world came to a stand- still and we haven’t been the same since. In one of the previous articles, I mentioned how the eyewear industry has changed as a result of the clarity of structure, perfection & restrained emotion. The eyewear industry, as part of the fashion industry, is undoubtedly impacted by new trends. Consumers went from wearing thick, cat-eye frames to thin, round ones in no time. We went from wearing oversized frames to tiny ones within a season. We went from flamboyant and decorated frames to sleek, solid-colored ones. And we probably did not even notice this transition. You logged onto social media one day and everyone had them. The next thing you knew, they were in all the magazines and stores, and slowly but surely you wanted to have them too. THE EYEWEAR INDUSTRY HAS TO HAVE THE CORE OFFER, A CLASSIC ONE THAT NEVER GOES OUT OF STYLE AND A MORE SHORT- LIVED, MODERN ONE THAT WILL LAST A SEASON HAMMOCKABLE 7 VISION PLUS SE ASIA EDITION