VisionPlus Se Asia

sustainability is different. This consumer understands that the additional price that goes into a sustainable product is their own investment into the larger good of the planet and this consumer is willing to do this and is in fact, looking for such avenues to invest in. BRANDS INTO SUSTAINABILITY There’s been a lot of action with brands making their foray into the sustainable space. Organisations like EssilorLuxottica, Safilo and Kering Eyewear have also forayed into this domain. Besides these prominent organisations, there are independent players, making a notable difference in the sustainable eyewear space. Brands like Wire Glasses from London founded in 2016 and SALT founded in 2005 in Coastal California are making notable changes in the segment. Kering With Zeiss Sunlens Recently, Kering Eyewear and Zeiss Sunlens came together to develop sustainable ‘bio-based’ lenses. The newly developed sun lenses are now part-made from bio-based material, complementing Kering Eyewear’s sustainable frames and providing consumers with a ‘valid option for sustainable sunglasses’. Introducing together with Kering Eyewear the sunlens with a significantly improved carbon footprint is one of the next milestones in making sun lens production more sustainable, highlighting the many different levers, from the use of bio-based materials to renewable electricity in manufacturing, to be activated to create sustainably better products. Salt Eyewear Salt is a brand that claims to use the most premium handmade acetate derived from cotton seeds and wooden pulp making it more sustainable. They have partnered with Takiron Rowland – a Japanese firm making handmade acetate for over 100 years. Salt strives to create products that capture the elegance and nurture the true beauty of planet earth. Salt believes that eyewear should do more than just look good and that it should perfectly fit too. All of this as 100% natural and sustainable in the true sense makes Salt a perfect choice for products that are made to last. So in my opinion, sustainability will be the single most important differentiating factor that the consumer is going to be looking at when he chooses his eyewear. Are you ready for this? Pratik Bhatt, CEO, SevenX Eyewear THESANIS QUAM QUIDEM FUGITATES ASITAT VERFERI BUSCIENDITE ASPED MI, SANDELL IATIOSA PEREICT OTATIAE ES ENDITIO 32 VISION PLUS SE ASIA EDITION