VisionPlus India

INDEPENDENT EYEWEAR THEQUIET ARTOF JAPANESE EYEWEAR L uxury often speaks loudly. Logos become larger, trends move faster and attention becomes part of the appeal. Matsuda has always taken a different route. Founded in 1967 by Mitsuhiro Matsuda, the brand emerged during a period of cultural transformation in Japan. Tokyo was evolving rapidly, becoming a meeting point for fashion, music, design and modern ideas. Yet even as styles shifted, Mitsuhiro Matsuda approached creativity with unusual restraint. 42 VISION PLUS INDIA EDITION