VisionPlus India

above 35 facing increased screen-related strain. At ZEISS, we recognise that this is not limited to one specific group or use case, which is why ClearMind is designed to address these challenges across different lens categories. By improving clarity, enhancing contrast, and reducing disruptive visual elements, ClearMind lenses help minimise the effort required to maintain focus. This directly contributes to reduced eye strain and a more comfortable visual experience over extended periods. Importantly, the benefit extends beyond just the eyes. It supports overall mental comfort by reducing the feeling of visual overload, making a meaningful difference in both professional and everyday settings. VP: As India’s optical market expands beyond metros, how do formats like ZEISS Vision Centre help deliver a more consistent and elevated customer experience? BD: As the market expands, be to view vision care as an essential part of their overall health. Regular eye check- ups and the right choice of lenses can have a significant impact on comfort, productivity, and quality of life. It is also important to seek guidance from eye care professionals, who play a key role in helping individuals make informed decisions. With the right solutions, vision can become more effortless, enabling people to perform at their best every day. VP: VisionPlus Magazine celebrates 25 years this year. What role has it played in shaping conversations within the Indian optical industry? BD: Publications like VisionPlus Magazine play an important role in bringing the industry together. Over the years, they have helped create awareness, share knowledge and highlight key trends that influence how the market evolves. They also provide a platform for dialogue between different stakeholders, including opticians, manufacturers and industry experts. This exchange of perspectives is important for the growth of the industry. Reaching a milestone like 25 years reflects the consistency and relevance of such a platform. It shows their continued contribution to educating and supporting the optical community in India. maintaining consistency becomes very important. Customers, regardless of location, expect a certain level of service and clarity in their experience. The ZEISS Vision Centre concept helps bring structure to this journey. It ensures that from eye testing to consultation and final delivery, there is a clear and reliable process in place. This creates a more organised and transparent experience for the customer. At the same time, it supports opticians by providing access to technology, training, and global best practices. This combination helps maintain quality standards while still allowing the optician to bring their personal approach to customer interaction. VP: what message would you like to share with our readers? CH: Vision care is entering a new phase, where the focus is not only on correcting sight but on supporting overall visual wellbeing. My message to readers would AS THE MARKET EXPANDS, MAINTAINING CONSISTENCY BECOMES VERY IMPORTANT. BORIS DEJONCKHEERE, VP GLOBAL SALES OPERATIONS (EMERGING MARKETS) ZEISS VISION CARE 34 VISION PLUS INDIA EDITION