VisionPlus India

HER OWN MUSE: VICTORIA BECKHAM FRONTS EYEWEAR CAMPAIGN Victoria Beckham steps in front of the camera for her label’s latest eyewear campaign, marking a first for the designer. Shot by Mert & Marcus in a sculptural, sunlit setting, the visuals reflect her signature modern glamour—confident, composed and refined. Fresh off being honoured with the Knight of the Order of Arts and Letters by the French Ministry of Culture, Beckham describes the collection as “strong, instantly recognisable silhouettes” designed for effortless wear. Produced by Safilo Group under a long-term licensing deal, the range underscores her vision of eyewear as an essential part of the wardrobe, now available globally. TOPPOSTSON VISIONPLUSMAG.COM BLOGSPOT HOUSE OF MODO LAUNCHES EYEFLY SMART GLASSES House of Modo is entering the smart eyewear space with EyeFly, a new brand designed to make tech- enabled glasses more accessible and wearable. Built on two years of R&D, EyeFly focuses on simplicity, integrating open-ear audio, microphones, Bluetooth connectivity and touch controls, without cameras to keep the design lightweight and discreet. Debuting at MIDO in Milan, the first collection features four styles in optical and sun options. Priced at around $200, EyeFly aims to democratise smart eyewear. With modular temples and no app required, the brand positions itself as a practical, everyday alternative in a fast- growing market projected to reach $200 billion by 2040. DOLCE & GABBANA EXTENDS EYEWEAR PARTNERSHIP WITH ESSILORLUXOTTICA UNTIL 2050 Dolce & Gabbana has renewed its long-standing eyewear licensing agreement with EssilorLuxottica, extending the partnership through to 2050. The deal covers the design, production and global distribution of the brand’s eyeglasses and sunglasses, reinforcing a relationship that began in 2004. EssilorLuxottica chairman and CEO Francesco Milleri described the renewal as a reflection of a shared long- term vision, highlighting deeper integration across design, strategy and product development. Dolce & Gabbana CEO Alfonso Dolce echoed this sentiment, citing strong mutual trust and continued opportunities for growth. 76 VISION PLUS INDIA EDITION