VisionPlus India

BRAND PROFILE Gentle Monster has redefined eyewear as a cultural expression, shaping how a new generation sees, wears and experiences frames S ome brands respond to culture, while others seem to move just ahead of it, shaping its direction without announcing it. Gentle Monster sits in that second category. Since its launch in 2011, the South Korean label has grown from a niche eyewear name into something far more layered, a brand that treats glasses not as an accessory, but as a form of expression that borrows as much from art and space as it does from fashion. The first encounter is often visual. Frames that feel slightly exaggerated. WHERE EYEWEAR BECOMES EXPERIENCE 26 VISION PLUS INDIA EDITION