VisionPlus India

IN FOCUS CARRYING LEGACY FORWARD THROUGH MODERNRETAIL Priyanka Gupta, Director of Brands at GKB, discusses legacy, consumer behaviour shifts, experiential retail and why storytelling is transforming eyewear into a category of self-expression F or over six decades, GKB has remained one of India’s most trusted names in vision care, evolving alongside changing consumer expectations while staying rooted in expertise and trust. As Director of Brands, Priyanka Gupta represents a new generation of leadership shaping the company’s future through experiential retail, personalised curation and a stronger lifestyle-led approach to eyewear. In this conversation with VisionPlus Magazine, she reflects on legacy, leadership, consumer shifts, and why modern optical retail today is about much more than products…it is about experience, storytelling and meaningful customer connection. 38 VISION PLUS INDIA EDITION