VisionPlus India

feels less intimidating, especially for first-time users. In doing so, platforms like Lenskart have expanded the overall eyewear market. That contribution deserves acknowledgement. THE LIMITS OF SCALE IN EYE CARE Yet eyewear is not a simple retail commodity. Despite its shopfront appeal, it remains a health-linked service that depends on clinical accuracy, individualised prescriptions, precise dispensing, and accountability beyond the point of sale. At scale, standardisation becomes unavoidable. Complex prescriptions are harder to manage within fixed pricing models. Centralised systems reduce flexibility. Responsibility is TRUST STILL BEATS SCALE In health-linked categories, people ultimately trust professionals more than platforms. Opticians who explain patiently, remain accessible, and are known within their community build loyalty that no national campaign can replicate. Local reputation compounds slowly, but deeply. Platform-led eyewear and convenience-driven retail are here to stay, and they serve a purpose. But speed does not replace skill. Scale does not replace accountability. Discounts do not replace care. The future of eye care will belong to those who combine clinical expertise, human connection, and selective use of technology. Platforms may own convenience. Optician skill still wins. 49 VISION PLUS INDIA EDITION