VisionPlus India

RETAIL TALES E yewear retail in India is evolving rapidly. Technology-led platforms built on speed, scale, and convenience are reshaping how consumers discover and buy spectacles. Among them, Lenskart stands out as the most visible and influential player, admired for its reach, yet often viewed with concern by independent opticians. The real question, however, is not whether such platforms will succeed. It is what kind of eye care ecosystem is being created alongside that success — and where independent opticians continue to matter. WHAT LENSKART GETS RIGHT Lenskart’s growth reflects genuine shifts in consumer behaviour. Eyewear is no longer treated purely as a reluctant medical purchase. It has become more accessible, more visible, and easier to engage with. Regular eye testing has been normalised, communication is confident, and the buying process WHAT LENSKART GETSRIGHT, ANDWHY OPTICIAN SKILLSTILL WINS A balanced view on scale, convenience, and the enduring value of professional eye care 48 VISION PLUS INDIA EDITION