VisionPlus India
When discussing Eyezen technology, we rely on the pricing booklet and the Eyezen tabletop mat. We also explain the lens warranty offered on Essilor Eyezen lenses. If the customer is still unsure, we introduce the Eyezen 30-Day Challenge. Most users report reduced eyestrain and fatigue, and many experience fewer headaches even after long hours of screen use. 3. Any message to the ECP community? It’s more important than ever to prioritise eye health. Eyezen lenses offer a cutting- edge solution for the unique visual challenges of modern lifestyles. By recommending Eyezen lenses to your customers, you can provide genuine value to your customers, helping them protect their eyes and improve overall well-being. You also increase customer satisfaction, boost sales, tap into a growing market of customers seeking a solution for eyestrain and fatigue. And also, differentiate your practice by offering a premium relaxation product for young single vision wearers — something they won’t find in fast fashion retail. Disclaimer: The opinions and recommendations about the Eyezen lenses expressed by Yogesh Mulwani are his personal opinion. EssilorLuxottica is not responsible for the accuracy of any of the information provided by Yogesh Mulwani in the interview. We also enquire about any visual discomfort they experience, such as eyestrain, headaches or blurred vision after using digital devices. Next comes frame selection. Once the prescription is determined, we guide the customer through frame selection. Guiding the customer towards frames that complement their facial features and suit their lifestyle. Based on the information gathered during refraction and the customer’s age, we then introduce Eyezen lenses as a potential solution. We explain how they are designed for the digital age and how they help reduce visual fatigue caused by frequent screen use. For younger customers, 12 years onwards, we highlight the benefits of Eyezen Start. For adults, 18 years onwards, experiencing visual fatigue, we discuss the advantages of Eyezen Boost. 2. What kind of training programs and assets do you use while explaining the product to the end consumer? For internal training, we utilise the Leonardo platform. We begin by understanding the needs and characteristics of the consumer, and then, based on the discussion, we introduce Eyezen lenses accordingly. We also use video assets to make the explanation more engaging and visual.
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