VisionPlus India

A t ABC Chashmewale LLP in Lucknow, CEO Yogesh Mulwani has witnessed a clear shift in consumer behaviour. With digital devices now central to everyday life, customers are increasingly seeking solutions that address more than just vision, they want comfort and long-term eye wellness. In this feature, he explains how Essilor Eyezen lenses are redefining single vision by responding directly to the demands of modern, screen-driven lifestyles. 1. How do you pitch Eyezen lenses to customers? Firstly, the process begins with a thorough refraction. During this stage, we gather information about the customer’s visual needs and lifestyle. We ask specific questions about their daily use of digital devices — phones, tablets and computers — and the amount of time they spend using them. Designed for the digital lifestyle, Essilor Eyezen lenses offer more than correction — they deliver comfort, protection and visual performance DESIGNEDFOR MODERN, SCREEN DRIVENLIFESTYLE