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across the country, benefiting not just businesses but consumers as well. What makes the ZEISS ‘YOU&EYE’ AWARDS truly special is that it belongs to the optical community. It is built by the industry, for the industry. It brings together opticians from across regions, cities and business models under one shared purpose — to celebrate excellence and inspire progress. It creates a space for recognition, networking, learning and collaboration. For young opticians, it is an aspiration. For established retailers, it is a badge of honour. For consumers, it is a mark of trust. 10 years. One iconic platform. Endless impact . India, making it one of the most influential initiatives in the optical ecosystem. For retailers, participation today means more than recognition, it means brand building, customer engagement and credibility. HONOURING THE LEADERS WHO SHAPED THE INDUSTRY Over the past decade, the awards have celebrated some of the most respected names in Indian optical retail. From iconic retail chains to pioneering boutique stores, ZEISS ‘YOU&EYE’ AWARDS winners represent the very best of professionalism, innovation and customer trust. These trailblazers have not only built successful businesses but have also inspired industry-wide transformation, introducing modern retail formats, investing in staff training, adopting advanced technologies and redefining the optical shopping experience. Their journeys stand as proof that excellence is not accidental, it is intentional. WHY PARTICIPATE? Participation in the ZEISS ‘YOU&EYE’ AWARDS is more than entering a competition. It is a journey of reflection, recognition and growth. By encouraging customers to vote, opticians strengthen relationships and build deeper loyalty. Every vote becomes a validation of trust, every nomination a reminder of the impact they create every day. The awards also serve as a powerful benchmarking tool, motivating retailers to continuously improve, innovate and evolve. This ripple effect has helped raise industry standards BE RECOGNISED. BE REMEMBERED. The landmark 10th edition of the ZEISS ‘YOU&EYE’ AWARDS is now open for participation. Retail opticians across India are invited to register and showcase their excellence on the country’s most trusted consumer-led awards platform. To participate, visit the official awards website: www. youandeyemag.com/awards Select your category and submit supporting material such as images, videos and presentations that reflect your journey, service and achievements. Customer voting remains at the heart of the awards. Engaging your customers to vote for you strengthens loyalty and reinforces the trust you have built over time. This is more than an entry. This is your opportunity to be part of a decade-defining moment in Indian optical retail. 30 VISION PLUS INDIA EDITION