VisionPlus India

in a fun, relatable way. By allowing children to choose how they participate, the campaign transforms learning into an interactive experience. It empowers students to share eye care knowledge with peers, families, and communities, creating a ripple effect that extends well beyond the classroom. Through Eye Eye Captain, SeeSaw Kids Eyewear aims to cultivate a generation of young eye health ambassadors, fostering awareness and healthy vision habits from an early age. Empowering children to become eye health ambassadors S eeSaw Kids Eyewear, in collaboration with Times of India – Newspaper in Education (Times NIE) and supported by ZEISS India, has launched Eye Eye Captain, a unique campaign aimed at raising eye health awareness among school children. The initiative goes beyond traditional health drives by encouraging students to become young advocates for vision care. Through interactive workshops held in schools across metro cities, children learn about the importance of eye health, the need for regular eye check-ups, and simple everyday habits to protect their vision. These workshops are designed to SEESAWKIDS EYEWEARLAUNCHES “EYEEYECAPTAIN” be engaging and fun, ensuring students not only understand the concepts but also remember and apply them in daily life. The Eye Eye Captain campaign unfolds in two engaging phases. The first phase brings interactive, on-ground workshops to schools, helping children understand the importance of regular eye check-ups through fun, hands-on learning. The second phase features a creative contest, where students demonstrate what they’ve learned, through digital presentations, posters, skits, dance performances or any original format they imagine, making the concepts of eye care easier to understand and remember 61 VISION PLUS INDIA EDITION