VisionPlus India

brand heritage can elevate customer appreciation. Education builds trust and strengthens the case for investing in premium products. Interactive demonstrations and hands-on experiences can make the learning more engaging and memorable. FOCUS ON AFTERCARE Purchasing luxury eyewear is just the beginning. Ongoing aftercare—cleaning, adjustments, or minor repairs—shows customers that their investment is supported. By offering dependable, consistent after-sales service, opticians strengthen loyalty and encourage repeat purchases. This ongoing relationship ensures that customers associate their luxury eyewear experience not just with a product, but with reliable care. Luxury eyewear has the power to transcend niche status and become a mainstream staple. By elevating retail experiences, embracing personalisation, integrating digital innovations like GoPhygital, and consistently educating and supporting customers, opticians can reposition luxury eyewear as an everyday expression of identity. The goal is simple yet transformative: to shift perception so that eyewear is not merely a medical necessity but an indispensable accessory— an extension of one’s style, confidence, and lifestyle. By making luxury eyewear accessible, aspirational, and enjoyable, the industry can LEVERAGE DIGITAL MARKETING A strong digital presence is non-negotiable in today’s world. Opticians should maintain visually striking websites that highlight collections while weaving in lifestyle storytelling. Regularly publishing style guides, lens insights, and trend articles keeps customers engaged while driving organic visibility through SEO. Here’s where the new wave of innovation steps in. FourPlus Media has introduced ‘GoPhygital’—a unique solution that blends the charm of physical stores with the efficiency of digital tools. With GoPhygital, opticians can offer online booking, virtual try-ons, and personalised shopping journeys, while still encouraging in-store visits. It also equips businesses with valuable insights into customer behaviour, ensuring smarter merchandising and marketing. In short, it’s a digital makeover that keeps optical stores relevant, competitive, and appealing to today’s tech-savvy shopper. inspire a new generation of consumers to embrace style without compromise. Let’s make luxury eyewear accessible, aspirational and truly mainstream. . Siraj Bolar Editor In Chief, VisionPlus Magazine 44 VISION PLUS INDIA EDITION