VisionPlus India

MAKING LUXURY EYEWEARA MAINSTREAM PRODUCT or innovation behind the designs. An inviting, immersive environment encourages browsing and makes customers more comfortable experimenting with luxury styles. Adding interactive displays or selfie corners can further engage shoppers, encouraging them to share their experiences online. HARNESS THE POWER OF PERSONALISATION Every face, lifestyle, and personality is different. Offering personalised consultations ensures customers feel valued and understood. By assessing face shapes, work routines, RETAIL TALES I n an era where fashion and function intersect seamlessly, luxury eyewear has transformed into a style statement rather than a tool for mere vision correction. For years, opticians have largely focused on clinical eyecare, missing out on the chance to engage with customers as fashion advisors. Today, however, there lies an immense opportunity to bridge functionality with fashion and reposition luxury eyewear as a mainstream lifestyle staple. Here’s how opticians can take the leap. ELEVATE THE IN-STORE EXPERIENCE The optical store must transcend the conventional “clinical” feel and evolve into an experiential space. Invest in elegant interiors and selective lighting that spotlights frames like works of art. Craft unique displays that tell the story of each brand, whether it’s the craftsmanship, heritage, Luxury eyewear is evolving—more style, more access, more everyday appeal 42 VISION PLUS INDIA EDITION