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The result is eyewear that feels good in the hand, sits perfectly on the face, and endures across seasons. While California inspires the aesthetic, the appeal is universal, making GLCO a global ambassador of casual sophistication. DESIGN DNA: THE CALIFORNIA CLASSICS From the outset, Garrett Leight named frames after Venice streets and Los Angeles landmarks: Hampton, Brooks, Kinney, and Van Buren. These signature models remain central to the collection, updated seasonally while preserving their original spirit. Key design codes include: • Balanced Proportions: Frames that flatter without overpowering. • Neutral, Sun-Kissed Palette: Honey, champagne, matte tortoise, and warm amber. • Retro Inspiration, Modern Execution: Nods to mid- century silhouettes with contemporary refinement. Each frame embodies a blend of heritage and modernity, offering versatile, wearable luxury that complements everyday life. A NEWWAVE OF ICONS Recent collections expand on GLCO’s signature style: • Hampton X: A refreshed round frame with lighter acetate and refined metal core detailing. • Kinney Sun: A square- edged sunglass softened for adaptability and daily wear. • Van Buren Optical: Thin, lightweight, minimalist frames suited for professionals. • Winward Shield: A wraparound-inspired sunglass adding a futuristic edge while retaining casual California style. Each design is conceived as an heirloom in the making—intended to outlast trends and become part of the wearer’s identity. CAMPAIGNS: EFFORTLESS STORYTELLING GLCO campaigns are less advertising, more lifestyle narrative. Shot on beaches, desert highways, and urban streets, they convey freedom, creativity, and a laid-back approach to luxury. The brand emphasises authenticity over artifice, reflecting the lives of its community. Celebrities such as Brad Pitt, Leonardo DiCaprio, and Kendall Jenner have been spotted in GLCO frames. Yet, the brand does not rely on star power alone. Instead, storytelling is rooted in culture, surf, art, and music, giving eyewear an organic role in everyday life. CRAFTSMANSHIP WITH PURPOSE Though visually understated, Garrett Leight Eyewear embodies meticulous craftsmanship. Every frame is hand-finished and inspected for comfort, durability, and CALIFORNIA COOL IN FRAMES The 2025 Garrett Leight Eyewear collection celebrates the essence of California living: golden light, coastal breezes, and urban creativity. It fuses retro inspiration with fresh materials, lighter constructions, and versatile silhouettes. 28 VISION PLUS INDIA EDITION