VisionPlus India

ØRGREEN OPTICS DEBUTS IN INDIA VIA ZEISS PARTNERSHIP Danish eyewear brand Ørgreen Optics has launched in India. It has partnered with ZEISS India for its market entry. This partnership aims to leverage ZEISS India's strong presence and market strategy. Ørgreen highlighted India's shift toward premiumisation in eyewear as a key trigger for entry. The partnership with ZEISS India is expected to provide immediate scale and credibility. While ZEISS India will represent the brand, Ørgreen emphasised consistency in its global product DNA. The brand will continue manufacturing primarily in Japan, currently 85-90 per cent of its production. TOPPOSTSON VISIONPLUSMAG.COM BLOGSPOT INVU REINVENTS THE ICONIC AVIATOR FOR THE MODERN MAN INVU by Swiss Eyewear Group introduces a bold reinterpretation of the timeless aviator – designed for today’s man who seeks both sophistication and performance. This striking model combines a strong, masculine silhouette with refined detailing, projecting confidence and individuality. Crafted from high-grade stainless steel and enhanced with an optical-grade resin overlay, the frame embodies a perfect balance of innovation and elegance. At the heart of the design lies INVU’s cutting-edge ultra- polarised lens technology. Made with premium German materials and powered by a precision Japanese polariser, the lenses deliver flawless glare-free vision and uncompromising clarity. IXI DOUBLES DOWN ON WORLD’S FIRST AUTOFOCUS EYEWEAR IXI, the pioneer behind the world’s first autofocus glasses, announced two strategic moves to further its mission of building the future of eyewear by strengthening its production pipeline in Europe. IXI has acquired the lens manufacturing and development facility of Finnsusp in Finland and has entered into a long-term strategic partnership with OptiSwiss, one of Europe’s leading independent lens manufacturers. IXI is redefining eyewear with breakthrough autofocus lenses that adapt in real time, offering an innovative alternative to traditional bifocals and varifocals. By uniting proprietary innovation with world-class manufacturing, IXI is creating glasses that deliver comfort, natural appearance, and seamless technology. 78 VISION PLUS INDIA EDITION