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point. Over the past decade, materials have evolved, manufacturing has modernised, and buying behaviour has transformed. Now, responsibility is the next frontier. But an important question emerges: Are we doing enough, and are we doing it visibly enough, to meet the expectations of the 2026 consumer? Today’s optical shopper, especially Gen Z and the rising Gen Alpha, is deeply aware of environmental concerns. They value recycled frames, low- impact production, circular programs, responsible packaging, and transparent sourcing. Eyewear is no longer just an accessory; it is a reflection of identity and ethics. And with that, the responsibility on retailers has never been greater. To understand how sustainability has evolved, where it was, where it stands today, and where it must go, we reached out to voices shaping the future of the Indian optical industry. SUSTAINABILITY IN2026:HAS THEERAOF ‘MUST-HAVE’ FINALLY ARRIVED? JUST ONE QUESTION The future of Indian optical retail lies at the intersection of responsibility, innovation, and a new generation that demands more than claims; it demands proof T he eyewear industry is entering a new era, one where sustainability is no longer a marketing angle, a brand story, or a differentiator. As we step into 2026, it has become a baseline expectation, driven largely by younger consumers who prioritise ethical choices, purpose-driven brands, and measurable environmental impact. For an industry that has grown from modest, craftsmanship-led neighbourhood stores to expansive retail chains and technology- enabled showrooms, this shift toward sustainability marks yet another inflexion 50 VISION PLUS INDIA EDITION