VisionPlus India

BRAND PROFILE From wood to castor beans, ROLF elevates sustainable craftsmanship into a new vision for modern eyewear I n an era when eyewear trends move fast, and materials grow increasingly synthetic, ROLF Eyewear stands apart as a quiet revolution, an eyewear brand that believes luxury should feel natural, last long, and leave the lightest possible footprint. Born in the Tyrolean Alps and still crafted there today, ROLF Eyewear has become a global name synonymous with sustainability, design innovation and the art of thoughtful making. Founded in 2007 in a small family workshop, ROLF was created with a simple yet radical idea: to build eyewear the world had never seen before. Not just stylish frames, but pieces of nature, shaped by hand, engineered through innovation and built to endure. A STORY ROOTED IN CRAFT ROLF’s story begins in Weissenbach, Tyrol, where the founding family set out to challenge everything the eyewear industry took for granted. Instead of plastics, THEARTOF NATURAL EYEWEAR 26 VISION PLUS INDIA EDITION