VisionPlus India

parental guidance sessions, and tie-ups with mental health professionals are helping young wearers feel confident and accepted. India’s Myopia Awareness Week put a spotlight on the issue, but the long- term solution rests in daily practice, both in homes and in your optical store. The Myopia Generation may not have chosen this path, but with the right support, they can walk it confidently. Opticians today are not just dispensing products; they are shaping vision journeys, influencing lifestyle changes, and redefining what it means to see clearly. As this generation grows, so does the role of the optician, no longer a shopkeeper, but a guide, a counsellor, and a retail visionary. . • Low-dose atropine eye drops, often prescribed for slowing the progression • Blue-light filters and accommodative support lenses • Smart contact lenses and AI-enabled tracking apps for screen time and visual habits Forward-thinking optical stores are already introducing child-focused zones with diagnostic tools, interactive education screens, and age- appropriate products. Brands offering complete myopia management packages, combining refraction, custom lenses, and follow-ups, are seeing increased traction, especially when paired with financing or subscription models. PRODUCTS THAT GROWWITH THE CHILD With myopia management becoming a long-term journey, eyewear brands are aligning with this lifecycle. This includes: recommendations, peer- inspired lookbooks, and an empathetic approach during fittings can make all the difference. In some practices, in-store support is extending beyond vision: educational materials, • Frames with flexible hinges and durable materials • Subscription programs offering frame and lens upgrades with power progression • Eco-friendly options and cartoon-branded styles to appeal to young buyers • Customisable temple tips and frame accessories that reflect personal style For opticians, offering a dynamic product mix, part fashion, part function, will not only build loyalty among young users but also engage their parents as long-term customers. EMOTIONAL VISION The emotional side of myopia, especially in children, is finally being acknowledged. Blurry vision can trigger embarrassment, withdrawal, and low self-esteem. Teenagers may resist wearing glasses due to peer pressure or body image concerns. This is where the optician’s role becomes personal. Thoughtful frame THE MYOPIA GENERATION MAY NOT HAVE CHOSEN THIS PATH, BUT WITH THE RIGHT SUPPORT, THEY CAN WALK IT CONFIDENTLY 48 VISION PLUS INDIA EDITION