VisionPlus India
DIESEL UNVEILS FIRST EYEWEAR COLLECTION UNDER ESSILORLUXOTTICA Diesel has launched its first eyewear collection under EssilorLuxottica, following an exclusive 10-year licensing agreement. The collection embodies Diesel’s bold, irreverent aesthetic, with a strong appeal to Gen Z consumers. Sustainability plays a significant role in the collection, aligning with Diesel’s commitment to responsible design. Martens emphasised efforts to reduce environmental impact by incorporating bio-based nylon and recycled acetate into the frames. The collection features 45 styles—14 optical and 31 sun—totaling 176 SKUs. It draws heavily from Y2K aesthetics, particularly with styles like the Trini-D-Y, which blend plastic and metal for a gender-inclusive look. TOM AND JERRY X OWNDAYS: A MISCHIEVOUS EYEWEAR COLLECTION Celebrating 85 years of animated fun, Tom and Jerry x OWNDAYS officially launched in collaboration with Warner Bros. Discovery Global Consumer Products. This limited-edition eyewear collection blends nostalgic charm with retro-chic aesthetics. It brings the mischievous duo to life through stylish frames. The collection features four unique spectacle models inspired by the playful energy of Tom and Jerry’s legendary chase. Designed with intricate details, the frames showcase whimsical illustrations, cheese-inspired accents, and character motifs. Adding a bold yet nostalgic touch to everyday eyewear. CANADA GOOSE AND MARCHON DEBUT FUNCTIONAL EYEWEAR COLLECTION Canada Goose has launched its first eyewear collection in collaboration with Marchon Eyewear. The 41-piece collection, featuring 18 sunglasses and 23 optical styles, is designed for performance and protection against the elements. Rooted in functionality, the collection reflects Canada Goose’s design ethos, with materials like bio-based acetate, plant-based resin, aluminium, and titanium. Standout pieces include the Summit sunglasses, a multifunctional shield style with removable temples, rubberised nose pads, and Sideris lenses for enhanced visual performance. SHARE YOUR VIEWS. EXCHANGE IDEAS. CONNECT WITH THE INDUSTRY. 77 VISION PLUS INDIA EDITION
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