VisionPlus India

centric design, Maui Jim is well-positioned to continue leading the premium eyewear market for years to come. As Maui Jim continues to innovate, its commitment to excellence remains unwavering. The acquisition by Kering Eyewear opens doors to new opportunities, allowing the brand to expand its reach while staying true to its origins. The brand’s transformation from a small beachside venture to a global eyewear powerhouse is a testament to its dedication to innovation, quality and Hawaiian roots. By continuously embracing advanced technologies, expanding its product offerings and maintaining GLOBAL PRESENCE AND SPONSORSHIPS The brand’s impact extends far beyond eyewear retail. The brand has established a significant global presence, selling in over 100 countries worldwide. Additionally, it has actively participated in high- profile sponsorships, further cementing its reputation in the industry. The brand sponsors college basketball’s Maui Jim Maui Invitational Tournament, a prestigious event that brings top-tier teams to compete in Hawaii. Maui Jim has also collaborated with Formula 1 racing teams, including the Haas F1 Team and Red DISCOVER MAUI JIM, A ‘EKOLU COLLECTION Maui Jim, a premium brand of polarised sunglasses now part of Kering Eyewear portfolio, unveils its new global advertising campaign, Color You Can Feel 2—a renewed invitation to experience the world with even more vivid and vibrant details. Maui Jim introduced its latest 2025 collection, featuring PolarizedPlus2® lenses in new performance-driven designs and reimagined iconic styles. Featured styles include: • The Pâlulu: An athletic shield with Maui Brilliant lenses. • The Ho'okipa Ultra: A contemporary evolution of this iconic style with wavy temples and new performance Maui Ultra lenses. • The Ho'okipa: In vibrant new colours with Maui Pure lenses. • The Ma'ukele: a wrap style featuring SuperThin Glass lenses for ultimate clarity. These latest additions reflect Maui Jim dedication to blending style with innovation, ensuring that wearers continue to experience the world in stunning clarity and vibrant colour. Bull Racing, serving as their official eyewear sponsor. These partnerships align with the brand’s commitment to performance, precision and innovation. a deep connection to its origins, the brand has carved a unique and respected position in the eyewear industry. With a future brightened by strategic partnerships, technological advancements, a commitment to sustainability, an emphasis on technological advancements, sustainability and customer- 32 VISION PLUS INDIA EDITION