VisionPlus India

appeal, incorporating advanced materials such as titanium, nylon and carbon fibre into its designs. In recent years, the brand expanded its offerings to include optical frames, bringing the same level of quality and innovation to prescription eyewear. This move allowed Maui Jim customers to experience its signature lens technology in both sunglasses and everyday optical frames. HAWAIIAN HERITAGE Despite its global success, Maui Jim remains deeply rooted in its Hawaiian heritage. The brand’s philosophy embodies the spirit of Aloha, a term that reflects love, peace and compassion. This ethos is evident in its commitment to superior customer service, community engagement and authentic product design inspired by the natural beauty of Hawaii. COMMITMENT TO SUSTAINABILITY Beyond aesthetics and functionality, sustainability has become a key focus for Maui Jim. Recognising the importance of protecting the environment that inspires its designs, the brand has implemented initiatives to reduce its carbon footprint. From eco-friendly packaging to responsible manufacturing processes, Maui Jim continues to evolve in ways that align with the values of environmentally conscious consumers. THE ACQUISITION BY KERING EYEWEAR A major milestone in the brand’s journey came in October 2022, when it was acquired by Kering Eyewear, a subsidiary of the global luxury conglomerate Kering. Known for managing prestigious fashion houses such as Gucci, Saint Laurent and Bottega Veneta, Kering Eyewear’s acquisition of Maui Jim signified a strategic move to enhance the brand’s global presence. The partnership provides Maui Jim with access to Kering’s extensive network, luxury market expertise and resources, allowing it to expand into new geographical regions and attract a broader consumer base. Despite this expansion, Maui Jim remains committed to its core values of quality, customer satisfaction and the spirit of Aloha, ensuring that its Hawaiian heritage continues to be at the heart of the brand. BEYOND AESTHETICS AND FUNCTIONALITY, SUSTAINABILITY HAS BECOME A KEY FOCUS FOR MAUI JIM 30 VISION PLUS INDIA EDITION