VisionPlus India

BRAND PROFILE From its humble beginnings on the sun-drenched beaches of Maui to becoming a globally recognised leader in premium eyewear M aui Jim, a journey that is one of innovation, quality and a deep connection to its Hawaiian roots. The brand keeps growing, blending advanced technology with stylish designs to give eyewear lovers an unmatched visual experience worldwide. ORIGINS IN PARADISE The story of Maui Jim began in 1980 in Lahaina, Maui, where a local fisherman named Jim Richards started selling sunglasses at resort pool decks. He recognised the need for eyewear that could combat the island’s intense sunlight while enhancing its vibrant colours. This vision HAWAIIAN SHORESTO GLOBAL EYEWEAR ICON laid the foundation for a brand that would soon revolutionise polarised sunglasses. In 1987, Maui Jim officially launched with a simple yet ambitious goal: to create high-quality sunglasses designed specifically to handle the bright, reflective conditions of Hawaii. The development of their revolutionary PolarizedPlus2® lens technology became a game-changer, offering superior glare reduction, UV protection and enhanced colour clarity. This innovation allowed wearers to experience the world in richer, more vibrant hues. 28 VISION PLUS INDIA EDITION