VisionPlus India

A$AP ROCKY AND RAY-BAN LAUNCH THE WAYFARER PUFFER Ray-Ban teams up with A$AP Rocky to unveil the Wayfarer Puffer and its bold new campaign. Sculptural, unapologetic, and wildly imaginative, this rework of the classic Wayfarer merges Rocky’s disruptive aesthetic with the heritage of hip-hop and the timelessness of Ray-Ban style. This isn’t just a launch. The Wayfarer Puffer is a cultural statement. Inspired by art and powered by Rocky’s fearless creativity, it reimagines the iconic Wayfarer with puffy, inflated contours, transforming a legendary silhouette into a modern art piece. The Wayfarer Puffer by A$AP Rocky is an art- inspired, culture-rooted, and style-saturated take on the classic Wayfarer, this collection doesn’t whisper, it shouts. TOPPOSTSON VISIONPLUSMAG.COM BLOGSPOT KERING EYEWEAR ACQUIRES ITALIAN LENS MANUFACTURER LENTI Kering Eyewear has announced the acquisition of Lenti, an Italian manufacturer renowned for its expertise in moulding and surface treatments for sun lenses and protective components. Based in Bergamo, Italy, Lenti has been part of the Safilo Group since 1996. This strategic move marks another step in Kering Eyewear’s ongoing industrial expansion, strengthening its in-house production capabilities with a focus on Made in Italy sun lenses. Lenti’s specialisation spans multiple industries, including eyewear, automotive, lighting and motorcycle protection, offering high-performance and technically advanced solutions. By integrating Lenti, Kering Eyewear aims to enhance its platform of manufacturing excellence, combining quality, innovation and craftsmanship under one roof. SHAHID KAPOOR JOINS TAAPSEE PANNU AS VOGUE EYEWEAR AMBASSADOR IN INDIA Vogue Eyewear proudly welcomes Bollywood actor Shahid Kapoor as a new brand ambassador, marking an exciting new chapter for the iconic eyewear brand. Shahid joins longstanding brand ambassador Taapsee Pannu in a visually captivating campaign film. In a world where conformity often takes centre stage, the campaign reinforces brand ethos through the lens of the ‘No Rules Club’ and celebrates those who live life on their own terms. From bold silhouettes to elegant classics, the new collection reinforces how the right eyewear doesn’t just elevate your look; it completes your expression. 76 VISION PLUS INDIA EDITION