VisionPlus India

RAMACHANDRAN PARTHASATHY, INDIA VISION INSTITUTE “THE OPTICAL BUSINESS IN INDIA TILL THE LATE 90S WAS TRADITIONALLY DRIVEN BY THE FUNCTIONAL NEED FOR VISION RISING AWARENESS AND EASIER ACCESS—ESPECIALLY IN METROS, MINI-METROS, AND TIER I & II CITIES—HAVE TRANSFORMED EYEWEAR INTO A FASHION AND LIFESTYLE ACCESSORY, COUPLED WITH OPTIONS OF COATINGS AND INDICES IN SPECTACLE LENSES. LOOKING AHEAD, TECHNOLOGY WILL LEAD THE WAY WITH A GROWING PRESBYOPIC POPULATION. THE FUTURE LIES IN DELIVERING QUALITY LENSES, DURABILITY, YET AFFORDABLE FASHION EYEWEAR THAT BLENDS FUNCTION WITH SOPHISTICATION.” CHETAN GANGAR, GANGAR EYENATION “YESTERDAY, SPECS WERE SELLING THROUGH LOCAL OPTICIANS AND SMALL SHOPS WITH LIMITED VARIETIES AND MATERIALS. TODAY, THERE ARE ORGANISED RETAIL CHAINS, ONLINE PLATFORMS, ALONG WITH STRONG LOCAL AS WELL AS SMALL PLAYERS. WIDE RANGE OF STYLES, MATERIALS AND BRANDS AVAILABLE. TOMORROW, CONTINUED GROWTH OF ORGANISED RETAIL WITH DIFFERENT BUSINESS MODELS AND ONLINE RETAIL PROVIDING AR/VR EXPERIENCE FOR EYEWEAR SHOPPING, WITH GROWING FOCUS ON SUSTAINABLE MATERIALS.” AMEET POOJARA, OPTIMED CORPORATION “CHANGE IS INEVITABLE, SO ADAPTATION AND NOT RESISTANCE ARE KEY. MARKETING AND DISTRIBUTION STRATEGY WILL BE A BIG DIFFERENTIATOR NOW AND IN THE FUTURE. UPGRADATION IN ALL SPHERES OF ACTIVITY IS OF GREAT IMPORTANCE. OPTIMED CORPORATION BELIEVES, IMPLEMENTS AND ADAPTS WITH THE TIMES." ANUP KUMAR, R KUMAR OPTICIANS “IT’S A KAL, AAJ OUR KAL, OPTICS AND EYE HAVE REMAINED THE NODAL POINT, YESTER YEARS, RETAIL WAS SIMPLE AS SPECTACLES WERE A NECESSITY, THEN CAME NECESSITY DRIVEN BY FASHION, WE STARTED PLAYING WITH COLOURS, STYLES AND BRANDS, WITH DESIGNER LABELS N AND GOING FORWARD, WITH WEARABLE AUDIBLES AND TECHNOLOGY DRIVEN LENSES, WE LOOK FORWARD TO NECESSITY, FASHION AND MULTITASKING EYEWEAR.” 67 VISION PLUS INDIA EDITION