VisionPlus India

or work-from-home setups, personalisation is now a standard expectation. This shift has been encouraged by the influence of global retail experiences, AI-based online eyewear brands, and the rising demand for ‘smart buying.’ Consumers are now more open to investing in multiple pairs for function, fashion, and convenience. Custom-fit eyewear, AR-based virtual try-ons, and digital measurement tools are no longer niche; they are shaping everyday purchase decisions. SUSTAINABILITY AND EYE WELLNESS INTERSECT Eco-consciousness is now a strong buying factor, especially among millennials and Gen Z shoppers. The preference for biodegradable frames, recyclable lens materials, and plastic-free packaging is increasing. Brands that offer transparency about their sustainability journey are finding more favour. Beyond product materials, consumers are also gravitating towards socially For optical retailers, this presents an exciting shift. The industry is no longer a reactive service provider but an active participant in eye wellness. The conversations happening across retail counters are deeper, more informed, and more meaningful than ever before. In this new era, eye health is not just a medical necessity; it’s a lifestyle choice. . responsible practices, like donating old frames, recycling lenses, and participating in outreach initiatives to provide eyewear to underprivileged communities. In 2025, sustainability is not just a value add; it’s a value filter for many consumers choosing where to buy their eyewear. The Indian eyewear consumer in 2025 is not just looking for vision correction. They are asking questions, weighing options, and expecting clarity, both visual and informational. MYOPIA AND THE MODERN CHILD There’s growing alarm among Indian parents about children being diagnosed with myopia at increasingly younger ages. Long hours indoors, reduced outdoor play, and early exposure to digital devices have pushed this trend forward. More families are proactively seeking early interventions, from annual eye check-ups to speciality lenses designed to slow the progression of myopia. This has led to the rising popularity of DIMS (Defocus Incorporated Multiple Segments) lenses, orthokeratology, and other management techniques in collaboration with eye care professionals. Beyond correction, today’s parents also want support systems: kid- friendly frames, better eye test experiences, and guidance on screen- time balance. Brands and retailers that integrate education with care are winning consumer confidence in this space. ECO- CONSCIOUSNESS IS NOW A STRONG BUYING FACTOR, ESPECIALLY AMONG MILLENNIALS AND GEN Z SHOPPERS 48 VISION PLUS INDIA EDITION