VisionPlus India

anti-reflective layers, and specialised screen-optimised lenses have become a category of their own. But while consumers are keen to invest in these options, there's still a gap in understanding. Many confuse ‘digital protection’ with complete blue light blocking or mistakenly associate it with protection from all forms of UV and screen-related harm. This calls for simplified, honest communication, ensuring that expectations match the technology being offered. THE BLUE LIGHT BUZZ: MISUNDERSTOOD BUT TRENDING Blue light anxiety, especially among parents of young children, is another defining feature of the current eye health landscape. Content shared on platforms like Instagram, YouTube, and parenting forums has created heightened concern, sometimes bordering on misinformation. Consumers often walk into optical stores asking for ‘zero power blue light glasses’ or ‘eye protection specs,' not fully understanding what they're buying. The demand is real, but so is the confusion. The opportunity here lies in education. Explaining what high-energy visible (HEV) light is, how it affects circadian rhythms, and what solutions are available for visual comfort, not necessarily medical protection, is essential to building trust and loyalty in this category. THE ELDERLY ARE DEMANDING MORE CLARITY For India’s senior citizens, eye health is no longer limited to cataract correction. With improved life expectancy and more active post-retirement lifestyles, visual clarity and comfort are becoming non-negotiable. Progressive lenses have evolved significantly, with better design transitions and wider visual fields. However, older consumers often struggle with jargon- heavy explanations. What they seek are practical demonstrations and easy comparisons to understand what suits their needs, be it reading, driving, or gardening. Additionally, there is increasing curiosity about low vision aids, early detection of age-related macular degeneration (AMD), and the role of nutrition in eye health. The more accessible this information becomes, the more likely they are to adopt progressive solutions. PERSONALISATION: NO LONGER A LUXURY Today’s eyewear users are seeking solutions that match their lifestyle, not just their prescription. From customised lens coatings to frames tailored for specific activities, cycling, gaming, PROGRESSIVE LENSES HAVE EVOLVED SIGNIFICANTLY, WITH BETTER DESIGN TRANSITIONS AND WIDER VISUAL FIELDS