VisionPlus India

THE NEW VISION NARRATIVE DIGITAL FATIGUE: THE NEW EPIDEMIC With extended hours spent on screens, whether for school, work, or entertainment, digital eye strain has become one of the most frequently reported issues among adults and children alike. Symptoms such as blurred vision, dry eyes, headaches, and light sensitivity are now alarmingly common. To address this, the market has seen a surge in demand for digital protection lenses. Blue-light filter coatings, EYE MATTERS A wareness is on the rise, and so is curiosity. From metro cities to growing Tier 2 and Tier 3 towns, more people are asking questions, seeking clarity, and exploring solutions to protect their vision. Regular eye tests, once ignored for years at a stretch, are becoming an annual habit for many. This growing consciousness around eye wellness is shaped by many factors: rising screen time, increased exposure to digital content about eye health, the influence of social media parenting groups, and evolving healthcare habits. Across age groups, expectations have changed; consumers now seek informed choices, better product knowledge, and a higher degree of personalisation. In 2025, eye health in India is no longer an afterthought; it’s a priority 46 VISION PLUS INDIA EDITION