VisionPlus India

making shopping more immersive than ever before. The traditional counters and prescription-first mindset are slowly giving way to a more lifestyle-oriented approach. A SHIFT IN MINDSET Modern opticians are no longer seeing themselves as product sellers; they're brand creators. They’re investing in store identities that mirror their clientele’s aspirations. Whether it's a bespoke consultation lounge, curated frame zones, or lifestyle imagery on the walls, every touchpoint is calibrated to convey credibility, sophistication, and style. Some stores are even introducing fragrance zones, designer-inspired interiors, and café-style waiting lounges to enhance the sensory aspect of the retail journey. It's about creating an emotional connection, where a visit to the optician feels less like an errand and more like a lifestyle experience. Even staff attire and communication styles are being reconsidered, ensuring that the service tone matches the store’s brand positioning. Training is focused not just on product knowledge, but also on customer psychology, aesthetic sensibility, and relationship-building. TECH-ENABLED, EMOTION-DRIVEN RETAIL From WhatsApp consultations to in-store virtual try-ons, digital tools are now being integrated into the shopping experience, even in tier-2 and tier-3 cities. But smart retailers know the tech is only as good as the human behind it. EVERY DESIGN DETAIL, FROM THE FLOORING TO THE FRAME TRAYS, NOW CONTRIBUTES TO STORYTELLING, TURNING EACH SALE INTO AN EXPERIENCE 43 VISION PLUS INDIA EDITION