VisionPlus India

HOWINDIAN OPTICIANSARE REDEFININGRETAIL EXPERIENCES thoughtful lighting, and streamlined shelving aren't about ‘looking good,’ they’re about guiding customer journeys, improving frame visibility, and increasing the average bill value. Design has become a silent salesperson; it creates emotional cues that elevate even a mid-range frame to an aspirational product. Every design detail, from the flooring to the frame trays, now contributes to storytelling, turning each sale into an experience. Innovative layouts that allow customers to browse independently, try on frames at their leisure, and even photograph themselves without feeling rushed are RETAIL TALES I n towns big and small, a new wave of opticians is emerging, blending legacy trust with modern aesthetics. No longer restricted to glitzy malls or high-street hubs, contemporary retail formats are now taking shape in smaller markets, and they’re working. These new-age stores are no longer defined by square footage but by experience, ambience, and thoughtful design. From boutique-style outlets in tier-3 cities to concept-led stores in busy neighbourhoods, Indian opticians are expanding the very definition of what optical retail can look and feel like. The result? A landscape that is more inclusive, aspirational, and culturally relevant. BEYOND THE DISPLAY CASE Across the country, legacy optical stores are being reimagined. These aren’t just cosmetic upgrades; they’re strategic investments aimed at attracting a younger, style-conscious, and digitally aware consumer base. Open displays, In 2025, optical retail in India is seeing a distinct shift, from transactional to experiential 42 VISION PLUS INDIA EDITION