VisionPlus India

2. How do you determine who to recommend Eyezen Start to and who to recommend Eyezen Boost to? There are two options available in the Eyezen range — Eyezen Start and Eyezen Boost. While the difference between them is subtle, selecting the right lens ensures the customer receives maximum benefit. The best approach is to profile the customer based on factors such as age, profession, time spent on digital devices, and digital device usage habits. Eyezen Start is ideal for younger individuals, typically between the ages of 12 to 39. Even if they aren’t currently experiencing symptoms of eyestrain, the DualOptim lens design offers proactive protection against the long-term effects of digital device usage. Eyezen Boost , on the other hand, is more suitable for adults aged 18 and above, especially those who experience noticeable eyestrain while working on digital screens. It provides additional support for near vision tasks, helping the eyes stay relaxed and relieving symptoms of digital fatigue. Professionals in IT, gamers, video editors, content writers, graphic designers, or anyone who frequently complains of eyestrain are excellent candidates for Eyezen Boost. 3. What has been the feedback from your customers on Essilor Eyezen lenses? The feedback has been very encouraging. Users have reported that reading and screen use feel noticeably more comfortable over extended periods. In fact, many customers who have experienced the benefits of Eyezen lenses tend to request the same lenses when ordering their second pair. Disclaimer: The views about the Eyezen lenses expressed by Ajay Kumar Bhootra are his personal opinion. Essilor India is not responsible for the accuracy of any of the information provided by Ajay Kumar Bhootra in the interview. “ EYEZEN ARE MODERN FUNCTIONAL SINGLE VISION LENSES. NORMAL SINGLE VISION LENSES JUST PROVIDE CORRECTION, WHEREAS EYEZEN ALSO ENSURES THAT EYES REMAIN RELAXED AND PROTECTED FROM ADVERSE IMPACT OF LONG-TERM WORKING ON DIGITAL DEVICES. ” - AJAY KUMAR BHOOTRA